QUESTION: What are the Points of Difference when comparing ELEMENT4LIFE to a commercial franchise or commercial copy cat HIIT brand?
Points of Difference:
1. We position ourselves as a premium and privately owned non-franchised brand with an evolving business model focusing on quality.
2. Class participation cap of MAX 20 so each session is not over crowded which improves coaching and session quality.
3. E4L is more than just HIIT – we do strength, mobility, core work, finishers, warmups, cool downs, seminars and lifestyle adventures and focus on experiences. We also do HVIT, SSIT, VIIT and 60+ other unique formats that are only found at Elements4life.
4. E4L is 100% community orientated with high end value.
5. All coaches are trained to monitor form, better technique and provide individual attention beyond just running a session.
6. Music is played to a level where you can hear the coach and hear your team mates without yelling or stress.
7. High quality business model setting new Australian standards in training protocols, smart technology and advanced coaching.
8. 10+ years of functional training business experience with a focus on individualisation and programming.
9. We consider ourselves a PEOPLE model rather than a MONEY model bringing a focused approach to each member.
10. #1 Coaching Delivery Software – E4L SmartTeam™ – Trademarked & Copyrighted 2019.
11. High performance coaching team, hand selected on their actual coaching ability, attitude and life experience.
12. Access to heart rate technology, online coaching services, phone applications and direct coach messenger services.
13. 3 annual E4L challenges & strength cycles unique to our brand with no gimmicks, no fads and no crazy diets.
14. InBody scanning with a full data management system is onsite for greater measurable results.
15. Personal training, private groups and business and lifestyle coaching is ALSO available.
16. Most of our main E4L Team Training centres also allow 7 day Just Gym access to all members outside and during sessions.
17. E4L is owned and operated by qualified coaches who are on the floor listening to needs of their members.
18. First to bring Effective Team Training principles to Canberra and the local region in a commercial format and have seen the local market adapt and adopt to our positive influence. We however will continue to evolve ahead of our competition through innovation and evolution and deliver more value to our members.