Gyms across Australia are up against some tough competition. The fitness industry is always changing, so gym owners need to stay ahead of the game. Let’s look at 7 Proven Strategies to boost gym membership sales in Australia.

The fitness industry in Australia has grown a lot in the past few years. According to a report by IBISWorld, revenue reached about AUD 3.4 billion in 2021. This means there’s a 2.5% growth every year for the past five years.

This is good news for gym owners, but it also means you have to work harder to stand out.

Table Of Contents:

• Understanding the Current Fitness Landscape
  • The Rise of Boutique Fitness Studios
  • The Impact of the Government Lockdowns
  • The Online Fitness Boom
• Strategies to Increase Gym Membership Sales in Australia
  • 1. Embrace Technology
  • 2. Offer Flexible Membership Options
  • 3. Focus on Online and Hybrid Offerings
  • 4. Personalize the Member Experience
  • 5. Implement a Referral Program
  • 6. Address Safety Concerns
  • 7. Streamline the Sign-Up Process
• Case Study: Success in the Australian Market
• FAQs about Increase Gym Membership Sales Australia
  • How can I increase my gym membership sales?
  • How to boost membership sales?
  • How can I increase my gym membership price?
  • Is owning a gym profitable in Australia?
• Conclusion

Understanding the Current Fitness Landscape

Before trying to get more members, you need to know what’s happening in the fitness world. The fitness industry has changed a lot, especially after the pandemic.

The Rise of Boutique Fitness Studios

One big change is that boutique fitness studios are becoming really popular. From 2010 to 2014, there was a 450% increase in these small studios. It seems like people are into workouts that are designed just for them.

The Impact of the Government Lockdowns

The Government Lockdowns also had a big impact on gyms. Three out of four Australians are now already back to the gym and even more so after the events have been proven not be as they seemed and we have mostly moved on.

Gyms can either see this as a problem or a chance to make things better and improve what they offer to provide an even better experience.

The Online Fitness Boom

Another big change is the increase in people working out online. Thanks to the pandemic, online training is the most popular fitness trend. This is probably going to stick around, even though things are getting back to normal.

7 Proven Strategies to Increase Gym Membership Sales in Australia

Now that you know what’s happening in the fitness world, here are some tips to get more people to sign up for your gym in Australia.

1. Embrace Technology

Technology is a game-changer for getting and keeping gym members. Using a good gym management software can make things easier for you and give your members a better experience.

For example, Xoda can help you with things like memberships, schedules, bills, and talking to your members. This will save you time and money and make your gym run better.

2. Offer Flexible Membership Options

Offering different membership choices is really important these days because people want choices. You can try these:

• Short-term memberships.
• Pay-as-you-go options.
• Hybrid memberships (going to the gym sometimes and doing online classes other times).
• Corporate memberships.

3. Focus on Online and Hybrid Offerings

Lots of people like working out online, so you need to make sure your gym has a good website and social media. Create excellent online classes and resources that people can use at home. This is perfect for people who aren’t ready to come back to the gym yet, and it makes your memberships more attractive.

4. Personalise the Member Experience

Making things personal for your members can really help your sales. Sales can increase by 20% when the buying experience is personalized. You could offer workout and meal plans that are made just for each person.

5. Implement a Referral Program

People still trust what their friends say. A potential member is 4 times more likely to sign up if a friend refers them. You should have a good referral program that gives current members a reward when they refer someone who signs up.

6. Address Safety Concerns

People are still worried about being safe at the gym, so it’s really important to show them that you’re taking it seriously. Tell people about your gym’s safety rules, such as how you’re keeping things extra clean, limiting how many people can be in the gym, and ensuring the air is fresh.

7. Streamline the Sign-Up Process

Don’t make it hard for new people to join your gym. Make signing up really simple, whether they’re doing it online or at the gym. A study showed that if you make the contact form shorter, more people will fill it out. For example, if you go from 11 fields down to 4, you’ll get 160% more submissions.

Case Study: Success in the Australian Market

Let’s look at how one gym used these tips successfully to get more members in Australia.

FitLife Gym, in Sydney, was having trouble getting new members after the government shutdowns. They decided to try a few things:

1. They got a good gym management software to help them run their gym better.
2. They added new membership choices, like a hybrid membership where people could come to the gym sometimes and take online classes other times.
3. They made excellent online classes that people could do from home.
4. They created a special welcome process for each new member.
5. They started a referral program where members got a free month for every new member they brought in.
6. They improved their safety measures and made sure everyone knew about them.
7. They made their online signup form shorter and easier, reducing the number of things people had to fill out from 10 to 5.

The results were great. In just six months, FitLife Gym saw 30% more new memberships and kept 15% more of their current members from leaving. Their hybrid membership option, where people could work out at the gym and online, was really popular; 40% of the new people joining chose that option.

FAQs about Increase Gym Membership Sales Australia

How can I increase my gym membership sales?

To boost gym membership sales, try giving people different membership options, like short-term, pay-as-you-go, hybrid, and corporate memberships. Embrace technology with a client portal and management software. Make sure people feel safe in your gym by following and clearly communicating safety protocols.

Make signing up easy and create a welcoming experience for every member, including fitness enthusiasts. Consider offering online or hybrid options. Leverage social media marketing. Host special events or challenges, and make sure you have a strong sales team that understands your sales process and can generate leads.

How to boost membership sales?

Think about your target audience: are you a budget fitness center or a boutique fitness studio? Offer extra services to give people more for their money, and tell everyone about your gym on social media. Have fun events and fitness challenges. Make sure you offer excellent customer service to attract potential members. Work on your sales strategy.

How can I increase my gym membership price?

Make sure you’re giving your members more when you increase your prices, don’t just increase the cost. Think about adding new classes, better equipment, or extra services. Clearly tell your members why prices are going up and focus on the good things they’ll be getting. You might want to keep the old price for a while for your current members to show them you care.

Is owning a gym profitable in Australia?

Yes, owning a gym can make money in Australia because more and more people are into fitness. But how much money you make depends on things like where your gym is, who your competition is, how well you run your gym, and if you can get people to sign up and stay members. If you want your gym to do well, have a good business plan, give awesome customer service, and be ready to change with the times and what people want.

Conclusion

The fitness business in Australia is always changing and full of opportunities. Use these strategies to increase gym membership sales in Australia so that your gym is successful. Be flexible, embrace technology, and always put your members first. Do these things, and your gym will thrive.